The 

concept

While recognising the need to be explicit about the disastrous consequences of the current crisis, we note that communication based solely on the devastating effects can have counterproductive consequences on people, raise psychological barriers, paralyze them in fear, and lead to an attitude of fight and denial.

 

We need to accompany the Dystopia with an Utopia; the eco-climatic crisis leads us to conceive and develop new imaginaries of different societies that show everyone a path to the better world we all know is possible.

 

The information overload our brains are subjected to has turned them into impregnable fortresses. Art can be the Trojan horse that overcomes these defenses and penetrates with a message that strikes not only our heads but also our hearts, activating and motivating the generation of new narratives.

 

This can happen not only by imagining utopias but also by evoking positive emotions, using for example irony and paradox to highlight the absurdity of the dominant narrative.